PlanetJune Blog: Latest News, Patterns and Tutorials

It’s Donationware time again! Put a smile on someone’s face with my new Carnations pattern:

Beautiful, realistic, and so easy, you can crochet a pretty one-piece carnation in minutes – and I bet you won’t be able to stop at one!

Here are some ideas for use:

• Use the optional stem instructions to create a bouquet or vase of carnations
• Stitch a pin to the back of a carnation to make a pretty brooch or buttonhole
• Accessorize a bag by sewing on a couple of carnations
• Sew or glue one or more carnations to a hair clip or plastic hairband

As I like to reward people who chose to donate for my donationware patterns, the PDF version of this pattern includes additional assembly photos and a special technique for fastening off the yarn neatly at the base of the stem. As always, the pattern is free for you to use, and you need only donate if you’d like to thank me for my time in creating it, or if you’d like the easy-to-print PDF version.

I hope you enjoy my pretty Carnations pattern!

Go to the Carnations pattern >>

It’s been three years since I started logging my customer support requests, or, more accurately, questions, comments and suggestions that ask for a response from PlanetJune.

I’ve recorded almost 2300 interactions, and now I have three full years of data, I can do a comparative analysis and see if the ‘improvements’ I’ve been making to PlanetJune have actually been making a difference to my workload!

(If you run your own business and don’t already track your customer interactions, you’ll definitely want to read on to see how tracking this info has helped me…)

The Numbers

The number of support requests I’ve received overall has dropped slightly each year (from 788 to 757 to 735) – that’s almost a 7% drop since I first started logging requests.

(But that doesn’t show the whole picture: during that time I’ve increased my sales significantly without any sign of a corresponding increase in the volume of customer support. If the same proportion of my customers had a question for me now, I’d expect to see well over 1000 queries per year by now, so a small drop actually represents a big win!)

I’ll give you some more details below, with the overall percentage first, followed by a breakdown by year, from three years ago to today: (Year 1, Year 2, Year 3), so you can see any trends over time.

Sources

69% (70%, 69%, 65%) of support requests come directly through PlanetJune (email, blog comment, shop message form).

The other 31% (30%, 31%, 35%) comes through Ravelry, Etsy, social media, YouTube, etc.

Type of Support Requests

17% (12%, 20%, 19%) are Etsy-related.

16% (20%, 16%, 14%) are for technical support.

14% (13%, 13%, 16%) are for general crochet/craft support or requests for help with another designer’s pattern. [I only log these requests when I respond to them, so this number is far smaller than the actual number of questions I receive.]

13% (13%, 14%, 12%) are for pattern support (pre- and post-sale).

10% (13%, 12%, 8%) are for account administration.

6% (7%, 5%, 5%) are suggestions for new content (patterns and tutorials).

6% (5%, 6%, 7%) are requests for items I don’t sell (finished items, patterns for art pieces, translations).

5% (3%, 5%, 6%) are navigation related (where to find a certain pattern/tutorial).

The remaining 13% covers a miscellany of different subjects, ranging from requests from the media and offers to write books, to notices of my patterns being copied or pirated.

Improving Systems

My goal when I started tracking these numbers was to see where I can make improvements to streamline my business by:

• Reducing customer questions and building my FAQ so people don’t need to contact me for help
• Setting up canned responses for common questions so I can minimise the time I spend answering the remaining questions

I’ve improved several systems during these three years, and I’m happy to see that those are having a clear effect: despite having more customers, I see fewer tech support and account admin questions each year, as I keep trying to make every step easier to understand.

There’s still room for improvement; for example, I’m seeing more people every year contact me to ask for the link to a specific pattern in my shop. I don’t know why this is, but perhaps there’s a way I could make it more obvious how a customer can find the answer without contacting me.

The Etsy Factor

The biggest barrier to my success in reducing queries is the customer support burden from Etsy, and I know exactly why that is: people on PlanetJune.com generally know where they are and what they’re buying, but many shoppers on Etsy see a pretty photo and hit ‘buy’ without reading the title or description, leading to a lot of misunderstanding about:

1. What they’re buying (yep, it’s a downloadable PDF pattern, not a completed toy for $5 with free shipping!)
2. How they’ll receive it (clearly stated in both the item description and in the ‘note from seller’ that’s sent with every order, but many Etsy shoppers don’t read any of that)

I see this as a part of my cost of using Etsy – not just in terms of the tangible cost of the Etsy fees, but the time cost of dealing with customer questions and misunderstandings. Despite this, Etsy remains a valuable funnel for new customers to find me (and then, hopefully, to buy directly from PlanetJune in future) so the fees and time are worthwhile expenses.

Even though my sales through Etsy make up only a small percentage of my income – and a much larger fraction of my customer support interactions – not having a presence on Etsy would be a mistake, as many potential customers only think to look for crochet patterns on Etsy and would never find me in the first place if I didn’t show up in the Etsy search results.

And, although the numbers are high, the misunderstandings are the same things over and over again: people not realising what they’ve bought or how/when they’ll receive it, so I’ve set up standard responses that make dealing with these questions very fast.

Verdict: Is Tracking Queries Worthwhile?

If you run a small and growing business, I’d definitely recommend tracking your customer support requests. It’ll give you a clear picture of support areas you may be able to improve, and the data to be able to provide the answers to questions on your website so your customers don’t need to contact you.

If you’re planning for the future of your business, being able to calculate whether you can expect to be overrun with customer support as your business grows, or whether this is an area you can continue to manage yourself, is critical. Might you need to hire a customer service manager at some point? Or will your systems be able to keep your admin workload in check?

For me, for the time being at least, the answer as shown from my analysis is encouraging. I’ve created a solid foundation for a long-term manageable business, but I’ll keep tracking requests so I can monitor my workload and keep looking for areas where I can tweak my systems to improve the PlanetJune experience for all my visitors.

There’s a little story behind this Expansion Pack. When I originally came up with the idea for Mini Mammals, I had 6 species planned. I didn’t think anyone would want a huge set of six, though, so I chose Sengi, Jerboa and Mouse for my set, but as soon as I released the pattern, I had requests for all of the other three I’d left out!

Now, if that’s not a sign, I don’t know what is…

So here’s Mini Mammals 2: an Expansion Pack for my Mini Mammals pattern. It includes all the modifications you need to convert your Mini Mammals into a Hamster, Gerbil or Kangaroo Rat.

Meet the newest Mini Mammals!

Hamster:

• Hamsters are crepuscular seed-eating rodents (crepuscular means they are most active around dawn and dusk).
• There are many species of hamster, but the most common domesticated type is the Syrian (Golden) Hamster.
• Hamsters hoard food and have expandable cheek pouches inside their mouths so they can carry food to store.
• Wild Syrian Hamsters hibernate during the winter, but pet hamsters won’t hibernate (unless they get too cold!)

Gerbil:

• Gerbils are burrowing seed-eating rodents from the deserts of Asia and Africa.
• There are over 100 species of gerbil, but the most common domesticated type is the Mongolian Gerbil.
• Gerbils are highly social animals and need to be kept in pairs or groups.
• They are diurnal (active in the daytime) and love to dig tunnels.

Kangaroo Rat:

• Kangaroo Rats are seed-eating rodents from the deserts of North America.
• Like Jerboas, they hop along on their long back legs, using their long tails for balance.
• They get all the moisture they need from seeds, and can survive without drinking any water.
• Kangaroo Rats harvest seeds by collecting them in their pouches and storing them in caches for times when there is no other food available.
• Unlike Hamsters, though, Kangaroo Rat cheek pouches are fur-lined and are located outside their mouths!

What is an Expansion Pack?

• An Expansion Pack is an add-on to an existing PlanetJune pattern.
• The Expansion Pack lets you modify or add to the original pattern to create something else.
• You cannot use the Expansion Pack alone – you must also purchase the original pattern in order to be able to complete the pictured items in the Expansion Pack pattern.

You can buy the Mini Mammals 2 Expansion Pack for only $3.50 individually from the shop, or, if you haven’t yet bought the original Mini Mammals pattern, you can buy the multipack of both sets, and save 50c on the pair.

Launch Discount

If you’ve already bought the original Mini Mammals set, you won’t be able to save that 50c. But, for 7 days only, add the Mini Mammals 2 Expansion Pack pattern to your shopping cart, together with anything else (totalling $5 or more), then use the code SQUEAK at checkout and you’ll still get your discount! (Valid until next Wednesday: 22nd March 2017.)

Note: If you don’t need anything else right now, this also applies to Gift Certificate purchases, so you can pick up a $5 gift certificate now, get your discount, and have $5 in your PlanetJune account ready for your next purchase, or to send to a crocheting friend!

Aww, a family portrait! Don’t they look super-cute all together like this?

Clockwise from bottom left: Sengi, Jerboa, Mouse, Kangaroo Rat, Hamster, Gerbil

If you’re not ready to buy just yet, please remember to heart or queue them on Ravelry so you don’t forget about them!

Mini Mammals:

Mini Mammals 2:

Ever since I designed my African Violet pattern in 2009, I’ve been steadily building my collection of crocheted plants in crocheted pots. I love how they look realistic, but not in a tacky plastic-faux-plant way – they’re obviously handcrafted.

Whenever I give a crocheted plant as a gift, it’s always really well received. And they’re so much more convenient than real plants:

• They’re always in bloom
• They don’t need sunlight
• You don’t even need to remember to water them!

Now, word of my crochet pot plants has spread beyond the crochet world and my designs have started a trend in home decorating circles. In the past couple of months Homemaker (UK) and MiCasa (Spain) have included some of my crocheted plant designs in their home dec suggestions:

If you’ve ever admired my plant patterns but wondered how well they’d work for decorating your home or office, giving as a gift, or to sell online or at craft fairs, you no longer have to take my word for it!

The masses have spoken, and crocheted plants are officially on-trend and in demand – and that’s good news for everyone 🙂

So, how about picking up a plant pattern or two and getting in on the trend?!

Today I’m excited to present a new pattern collection featuring some of the world’s cutest little mouse-like animals: Mini Mammals! Although you may not have heard of all of them before, you won’t be able to resist their big-eyed cuteness…

L-R: a long-nosed Sengi, a jumping Jerboa, and an adorable pet Mouse

And when I say mini, I really do mean mini: they’re only about 4″ (10cm) long, excluding tails.

I have small hands – they really are tiny…

Meet the Mini Mammals!

Sengi:

• Sengi are also known as elephant shrews (but they aren’t shrews).
• They look like long-nosed mice, but they aren’t even rodents – in fact, sengi are more closely related to aardvarks!
• Sengi are the world’s fastest small mammals. They make a network of tiny trails throughout their territory so they can run fast and escape from predators.
• They live throughout Africa, eat insects, and hibernate every night to conserve energy.

Jerboa:

• Jerboa live in the deserts of Asia and north Africa.
• They are nocturnal rodents who mostly eat seeds and plants.
• They move by hopping on their long back legs, using their long tails for balance, like a kangaroo!
• There are over 30 species of jerboa. (I made the Long-Eared Jerboa for my pattern, because it’s extra cute, but you can easily make a different type of jerboa by substituting the Mouse or Sengi ears!)

Mouse:

• Mice are small, primarily nocturnal rodents who eat mostly seeds and grains.
• They are among the most common and numerous animals in the world, and are found in almost every country.
• A female house mouse can give birth to up to 150 babies per year!
• A group of mice is known as a mischief 😉

Links to Buy & Launch Discount

This pattern collection includes all three Mini Mammals at a bargain price. Although I always offer discounts for shopping directly from PlanetJune, for this week only, you can take advantage of my additional 10% discount by entering code TINY at checkout by Monday, 20th February 2017.

Buy the Mini Mammals pattern here in my shop. Or, if you’re not ready to buy just yet, please heart or queue it on Ravelry so you don’t forget about it:

I hope you’ll agree that these are among my cutest designs to date! Although I love them all, I’m especially happy with the way the long-eared Jerboa sits up – he just has so much personality, don’t you think?

2016 was a year of amazing travel experiences for me. Within two months, we had two completely different and equally wondrous wildlife experiences on literally opposite sides of the world, and I wanted to commemorate our adventures, so I chose one of my favourite photos from each trip, and had them professionally printed onto canvas.

A baby zebra travelling in a family herd at the Kruger Park, South Africa, and a green sea turtle emerging from the breakers on Oahu, Hawaii.

As it proved very difficult to capture good photos of the canvases, here are my source photos so you can imagine how great the canvases look in person, hanging on my walls. Click to enlarge:

I’ve never done anything like this before, and I had no idea how they’d turn out, but my canvases look like professional photo artwork!

Every time I look around my living room, I’m reminded of the natural wonders we’ve seen, and it’s even more special knowing that it’s my own photography on display.

Having canvases printed with photos of your treasured memories creates unique, personalised home décor. It’s much more interesting than just hanging a framed photo, and you can get huge canvases that make a real impact on the wall.

If you’d like to get special photo memories printed onto canvas, many photographic shops now offer this service, so you can probably find a shop that’s local to you. The prices seem to be fairly reasonable, especially if you look out for special offers. (Make sure you get the protective UV-resistant coating – sometimes this may cost extra – so your canvases don’t fade.)

My canvases are A2 size (roughly 42cm x 60cm; 16inches x 23inches), which I thought would be huge, but my walls are large and empty and I sometimes wish I’d had them printed at twice the size. Big and bold is the way to go. I’ll know for next time – and I’m sure there will be a next time…

I can hardly believe it, but today marks the 10th anniversary of the day I self-published my first crochet pattern, Fuzzy Bear – and the day a new career path began to open up to me. After two years of running PlanetJune as a side-business, I quit my day job and struck out into the unknown, without knowing if it was even possible to support myself through crochet design alone.

Happily, 10 years, 2 books, and over 150 self-published patterns later, I’ve proven that it is possible to make a real living doing what I love, thanks to a measure of luck and a lot of hard work. And, best yet, I’m still excited by the idea of coming up with new designs and new techniques and sharing my love of crochet and nature with the world.

It’s also my sweet Maui’s 13th birthday today! Here are the birthday boys one year ago today, on their 12th and 9th birthdays.

I asked my customers to join the celebration by sending me a photo of their favourite things they’ve made from a PlanetJune pattern, and most responses said it was too hard to pick just one (thank you!), but here’s a small selection from those who managed to make a choice…

From the PJ ravelry group (clockwise from top left):

• jukatca: [Aardvark, Armadillo and Camel are] my all-time favorites. They all have really cute faces, great shaping, and no color changes!
• Pyroteca: I think my favorite will always be the fuzzy patterns – they are just so cute and innovative as there was (and still is) nothing out there like them. Let alone the fact that the patterns are so well written and can let someone on their first or second try at amigurumi produce something that looks amazing.
• petrOlly: I think my favourite pattern is the plumeria flower. I love the magic in this pattern – the last few stitches give you the perfect plumeria, and the pattern always works.
• Fatals-Attraction: I will chose a favourite project, my Discworld, which I gave to my mother-in-law (it is now her favourite!)

And from Facebook and my newsletter subscribers (clockwise from left):

• Peggy A:Your baby sea turtles on my blanket. The turtles have abalone buttons sewed to their undersides so you can change the placement and remove them for washing the blanket.
• Anna B: My favourite patterns by far are the AmiCats.
• Erica A: Very hard to pick a favourite, but frogs are my favourite animal, so frog it is. Just like the cats, I loved the clever shaping on this pattern.
• Belinda Y: I love my low maintenance succulent garden! I collect real succulents and cacti too, so your patterns really caught my eye.

Thank you to everyone who sent me their photos – I’ve really enjoyed seeing them all over the past couple of weeks, and hearing which PlanetJune patterns mean the most to you! It was especially heartening to hear from those who learnt to crochet (through my books and tutorials) just so they could make one of my designs.

It’s a real privilege to have the opportunity, through PlanetJune, to add a little more joy to the world through my creations, to help you to crochet your own special pieces from my patterns, and to raise a little more awareness and appreciation of our precious natural world.

Thank you for being here with me! I hope PlanetJune has made a positive difference in your life, however small, and will continue to do so as I head into my second decade of crochet design. ❤

My first design for the year is the Heart Cactus Collection, a sweet addition to my popular Cactus and Succulent Collections, with two new types of heart-shaped cacti in a lovely rounded pot, together with matching 3-dimensional hearts in two sizes. Perfect for your Valentine, or to show someone you care at any time of year.

The heart cacti are scaled so you can mix-and-match them with all the previous Cactus and Succulent Collection patterns:

Spot the new additions? (Hint: look for the purple pots…)

• As well as making individual heart cacti, you can include a heart cactus in your next cactus or succulent garden!
• You can also use this new pot with any of the other cacti and succulent plants, or the pots from the other patterns with the heart cacti.

About the Pattern

This pattern includes two styles of heart-shaped cactus: one short and wide with flowers, and one tall and multi-segmented.

Feel free to use the included cactus flower and bud instructions to make your own original cacti by choosing the number and position of flowers and buds; adding flowers and/or buds to the tall cactus, or omitting them from the short cactus.

As well as the truncated hearts that form the heart cacti, this pattern also includes free bonus instructions to complete the tip of the heart shapes, so you can make sweet 3-D hearts in two sizes.

Links to Buy & Launch Discount

Although I always offer discounts for shopping directly from PlanetJune, to spread the love even further, I’m offering an additional 10% discount for this week only. Just enter code LOVE at checkout by Sunday, 22nd January 2017, and the extra discount will be applied.

Buy the Heart Cactus Collection pattern here in my shop. Or, if you’re not ready to buy just yet, please heart or queue it on Ravelry so you don’t forget about it:

If you’re making hearts and/or heart-shaped cacti from these patterns, please join us for the Hearts & Flowers crochet-along in the PlanetJune Ravelry group, between now and Valentine’s Day, and share photos of what you’re making – I’d love to see!