Writing this review post each year gives me perspective on my year in business – and life – and helps me to appreciate my accomplishments. My main goal for 2015 was to get healthy so I can enjoy life, nature, and creating new designs. At the time I wrote that I had no idea that I’d be getting serious knee surgery in February and be spending the majority of the year working on rehabilitating my knee and getting my strength back – still a work in progress – so ‘getting healthy’ was a much more difficult and time-consuming goal than I’d imagined it would be!

Although this meant I haven’t exactly been prolific, I’m very happy with the range and quality of my new crochet designs: the AmiCats (of course!), 5 new commissioned animal patterns, a new baby animal set, a donationware pattern, an expansion pack, two shawls, and an innovative Christmas design:

PlanetJune 2015 crochet patterns

(Wow, seeing them all together like this, I must have subconsciously followed a strong colour palette with my designs this year – isn’t that interesting to see?!)

I didn’t waste my time while I was stuck on the sofa resting my knee; it turns out that knitting is a great distraction from pain, and my wardrobe has benefitted from 4 new sweaters (the final one isn’t photographed yet – I can’t face the thought of modelling alpaca in summer…):

(Most of) my 2015 knitting projects

And I made quite a few other craft projects, in punchneedle embroidery, papercraft, cross stitch, and block printing:

My 2015 craft projects

Personal Report

‘Wasting’ the whole year convalescing has been extremely frustrating, but I like to look for the silver lining in any situation, and the fact that I’ve only been able to work part-time hours for the entire year and not only keep my business afloat but actually increase my sales proves that all the systems I’ve been building in previous years are working! My business, to an extent, runs itself, which leaves me with more time to do more interesting things.

In 2015, ‘more interesting things’ turned out to be going to knee rehab, being too exhausted to work, and dealing with ongoing criminal activity. Obviously, that’s not the ideal situation and didn’t leave much time or energy for new designs, tutorials, etc, but it proves that I can keep my business going without working myself into the ground. That means, once I don’t have as much other stuff to deal with, I really should have time to enjoy life and enjoy creating again!

No matter how much buffer time I build in, I still constantly fail to meet any deadline I set. But, you know what? That’s okay. I don’t need to set deadlines as motivation to get things done – completing a project and putting it out into the world is its own reward.

I’m finding that keeping my plans fluid and accepting that sometimes I’ll lose working time to factors beyond my control leads to a much less stressful life. Thankfully, my business can still function this way, and supports me well enough to give me the time I need to make things the way I want them to be made.

It’s still frustrating to be able to accomplish so much less than I want to, but I’ve realised that if there’s something you don’t like about your situation, you have a choice: find a way to change it, or accept it. I choose to accept it: it may mean less quantity of new work, but I’ll never ever sacrifice quality. I feel like this is a healthier mental outlook: it helps me to be at peace with my situation and concentrate on enjoying my successes.

Business Report

In 2014’s review, I said:

I’ve been working ridiculously hard on [building self-sustaining systems] for the past three years, to get the ever-expanding PlanetJune to the point where I can run the business instead of it running me. And, fingers crossed, I may now be at that point!

I think I can now call that a resounding success – as I said above, 2015 has actually been my most profitable year to date, by a significant margin, despite my only being able to work part-time hours. That’s an amazing feeling, and it owes a lot to the fact that I published my unique AmiCats designs in January. They have proven to be as popular as I’d hoped they would during the 3-year journey it took to bring them to reality.

(That’s the nature of a business like mine – you put in the work on faith and have to hope the financial rewards will eventually repay you! It’s taken me 9 years of constant pattern-designing and lots of system-building to reach this place of relative financial security – although, even now, there are no guarantees…)

This relative financial freedom has also allowed me to accomplish several big projects that haven’t contributed significantly to my income, but have contributed to improving the PlanetJune experience for my customers:

• I scrambled in the first half of the year when Google announced it would be penalising sites that aren’t mobile-friendly, and taught myself responsive web design so I could redesign my entire website.
• I figured out a mechanism to process my Etsy/ArtFire orders through PlanetJune, so all my customers get the same service, experience, and permanent access to their patterns, and repeat customers will be more likely to shop directly in future.
• I reacquired the rights to my out-of-print papercraft book, Paper Chains & Garlands, and edited and self-published it as an e-book.
• I finally closed down my old papercraft website, Folding Trees, and re-launched my best paper tutorials as PlanetJune Papercraft.
• I’ve upgraded my newsletter software and redesigned my monthly newsletter (first new issue coming later this month!) to look more professional and in line with my brand.

Constantly improving and streamlining operations is definitely paying off, and, with hindsight, I’m delighted that Google forced my hand into dropping everything and making PlanetJune mobile-friendly – that was definitely a blessing in disguise, as my website is now so much more functional and enjoyable to use.

What’s next?

My overall goal for 2016 is to live by David Allen‘s quote “You can do anything, but not everything”: to make the most of the time I have by choosing projects wisely, to not overwork, and to continue to strive for innovative, unique designs so I can be proud of what I accomplish – no matter how much (or little) that proves to be.

For the third year in a row, my personal goals are to enjoy life and nature and to get healthy. I now have a new knee specialist and my new rehab/exercise program seems to be making a real difference already, so I’m feeling positive that 2016 will be the year to finally realise those goals!

As for the business, I’ll follow the same plan as last year: leaving my goals flexible and seeing where life takes me. Broadly:

• I have one more big technical project to complete to bring PlanetJune fully up-to-date and easier to maintain, going forward.
• There’s also just one more commissioned design to complete, and then I plan to revise the commissions system to make it more stable and sustainable.
• And I aim to give myself time to explore and experiment with my craft so I can create exciting new crochet designs and technique tutorials.

My wish for 2016 is to have a peaceful, satisfying year, full of inspiration and creativity, with minimal stress and guilt. I hope 2016 will be positive and peaceful for you too. Thank you so much for your support on my continuing journey with PlanetJune, and I wish you a very Happy New Year!