I thought I was being pretty clever when I designed my blog header in 2007: 7 pictures, to give an idea of the variety of crafts I do (crochet, polymer clay, sewing, sketching) and tied together into a ‘patchwork’ using the same zig-zag ‘stitches’ I used to make my Japanese-inspired patchwork lunch bag.
When I designed the shop, I used the same header, but swapped the non-crocheted items for more crochet patterns you can find in the shop.
It was all very clear and self-explanatory, in theory, but it didn’t quite work out that way. Over the years, I’ve had several enquiries about each of the crochet patterns in my blog header that aren’t available in my shop, and I’ve had to explain over and over again that the donkeys are pencil sketches, the tiny flowers and avocados are polymer clay, and the poinsettia is sewn from fabric – they clearly aren’t as obviously non-crocheted as I had thought…
The obvious solution to replace the old design was to design a real logo for PlanetJune: a symbol to represent me and to use throughout my website. I started the process in 2009. I read books and articles on good logo design and I knew exactly what I wanted, but I had problems drawing it without adding too much detail.
I’m too stubborn/controlling to ask for outside help: PlanetJune is my baby and it just wouldn’t feel right for the symbol that represents me to be created by somebody else. Then life got in the way, and it wasn’t until I was forced by circumstance (I discovered that my old zig-zag template is no longer on my computer!) that I thought much about the logo again.
Long story short: I drew 2 pages of sketches, made 15 digital prototypes, and now, 3 years later, it’s finally ready. So here it is: the PlanetJune logo…
I hope it’s obvious what it represents!
As you can see below, I’ll be changing the text for the various parts of the site; I have a square version for avatars and anywhere I need a smaller logo; and I even have two teeny tiny ones for my favicon (the tiny square image you see next to a website’s name in your browser):
I was planning to wait until the whole site was ready to relaunch before announcing the logo, but I have some new web projects that I want to launch in the next couple of weeks, and I can’t use the old design now I’ve lost the zig-zag source file. Redesigning the blog and shop while putting my new projects together and running the rest of my business would be a huge job, and I don’t want to delay the exciting new projects until I can redesign everything.
So: a compromise. The new pieces will have the new design, and the homepage, blog, shop, mailing list, and everything else will get their redesign when I have time. (Although the whole site looks the same, each of those things is built with a different structure going on behind the scenes, so updating each one will be a large individual project.)
I do care about looking professional, but at the end of the day, I am a one-person business, and maybe the rules of professionalism that apply to a larger business should be a little more relaxed for an indie business. Until the day I can clone myself so I have a web designer/developer, a customer service rep, and a creative director, I still have to wear all those hats, and, as my business grows, it’s becoming more difficult to fit everything into my day and still have some sort of a life! I’ve realised it’s compromise or collapse at this point, and so I choose to compromise – the world won’t end if my logo takes a while to spread throughout my website!
I’m so excited to finally have a logo for PlanetJune! I hope you like it too. (And, just in case it wasn’t immediately obvious to you, it’s a yarn planet – what else would PlanetJune be made from?!)