[...] might want to subscribe to the RSS feed to receive my crafty updates.You may recall that I wrote a review of my experience advertising on Facebook last November. My advertising budget was $150 and I only made around $70 in direct sales – [...]

My Facebook records show 44 clicks last month but the receiving page only shows 4?

Does anyone have any thoughts?

In my case, I couldn’t see any way to target better than I did: the only way I could target more specifically would be to only choose people who had listed Amigurumi in their interests, but there were only about 1000 people who had done that! I assumed that most of those people will have already heard of me, so I didn’t want to limit my reach to only those 1000 people – that’s why I chose to go with the broader target of people who listed Crochet or Crocheting or Amigurumi.

I just came across your Facebook advertising review. Thanks for sharing your insights. I am also just getting started with advertising on Facebook (photography business). I think one of the keys is to be very, very specific in targeting the ads. This way, those who see the ads should really be interested, and likely to click (and maybe buy!) If the ad is not targeted well enough, people who not as interested, but may just be curious will click, thereby eating into your ad dollars.

Regards,
Clarence

Great Post.
You did not say what you were bidding on per cpm or cpc !
I am a small business liek you and think that Facebook ads are great.
I did some visits and a couple of sales.
But I found that the cost of clicks just went u and up to 50 cents per click, where it is just not economic for someome like me (and you) with a low cost item.
It seems that ll the big companies have got onto Facebook and are prepared to bid $2.00 for each click !

Kind Regards

I have bookmarked your site 1

Conor

Cheers,
Alex