Comments on: review: Facebook Advertising http://www.planetjune.com/blog/review-facebook-advertising/ The crafty journal of a crochet pattern designer and multi-crafter. See what I've been making lately... Crochet, amigurumi animal designs, punchneedle embroidery, polymer clay, cross stitch, beading, sewing, sketching, painting and more! Sun, 14 Mar 2010 23:16:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: June http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-90646 June Sun, 07 Feb 2010 01:00:29 +0000 http://www.planetjune.com/blog/?p=2159#comment-90646 I think you're right, Clarence. With your photography business, you'll be able to target by location, which will be your most powerful tool for narrowing your target range - as my business is online, my target audience is English-speakers worldwide, so I couldn't narrow it down that way. In my case, I couldn't see any way to target better than I did: the only way I could target more specifically would be to only choose people who had listed Amigurumi in their interests, but there were only about 1000 people who had done that! I assumed that most of those people will have already heard of me, so I didn't want to limit my reach to only those 1000 people - that's why I chose to go with the broader target of people who listed Crochet or Crocheting or Amigurumi. I think you’re right, Clarence. With your photography business, you’ll be able to target by location, which will be your most powerful tool for narrowing your target range – as my business is online, my target audience is English-speakers worldwide, so I couldn’t narrow it down that way.

In my case, I couldn’t see any way to target better than I did: the only way I could target more specifically would be to only choose people who had listed Amigurumi in their interests, but there were only about 1000 people who had done that! I assumed that most of those people will have already heard of me, so I didn’t want to limit my reach to only those 1000 people – that’s why I chose to go with the broader target of people who listed Crochet or Crocheting or Amigurumi.

]]> By: Clarence Holmes http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-90641 Clarence Holmes Sun, 07 Feb 2010 00:20:25 +0000 http://www.planetjune.com/blog/?p=2159#comment-90641 Hi, I just came across your Facebook advertising review. Thanks for sharing your insights. I am also just getting started with advertising on Facebook (photography business). I think one of the keys is to be very, very specific in targeting the ads. This way, those who see the ads should really be interested, and likely to click (and maybe buy!) If the ad is not targeted well enough, people who not as interested, but may just be curious will click, thereby eating into your ad dollars. Regards, Clarence Hi,

I just came across your Facebook advertising review. Thanks for sharing your insights. I am also just getting started with advertising on Facebook (photography business). I think one of the keys is to be very, very specific in targeting the ads. This way, those who see the ads should really be interested, and likely to click (and maybe buy!) If the ad is not targeted well enough, people who not as interested, but may just be curious will click, thereby eating into your ad dollars.

Regards,
Clarence

]]> By: Digmen1 http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-89529 Digmen1 Sat, 16 Jan 2010 02:07:29 +0000 http://www.planetjune.com/blog/?p=2159#comment-89529 Hi June Great Post. You did not say what you were bidding on per cpm or cpc ! I am a small business liek you and think that Facebook ads are great. I did some visits and a couple of sales. But I found that the cost of clicks just went u and up to 50 cents per click, where it is just not economic for someome like me (and you) with a low cost item. It seems that ll the big companies have got onto Facebook and are prepared to bid $2.00 for each click ! Kind Regards I have bookmarked your site 1 Hi June

Great Post.
You did not say what you were bidding on per cpm or cpc !
I am a small business liek you and think that Facebook ads are great.
I did some visits and a couple of sales.
But I found that the cost of clicks just went u and up to 50 cents per click, where it is just not economic for someome like me (and you) with a low cost item.
It seems that ll the big companies have got onto Facebook and are prepared to bid $2.00 for each click !

Kind Regards

I have bookmarked your site 1

]]> By: Virgile http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-87331 Virgile Fri, 04 Dec 2009 12:08:18 +0000 http://www.planetjune.com/blog/?p=2159#comment-87331 Very helpful and interesting, thanks for the review ! Very helpful and interesting, thanks for the review !

]]> By: Conor Pendergrast http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-86704 Conor Pendergrast Thu, 26 Nov 2009 20:09:54 +0000 http://www.planetjune.com/blog/?p=2159#comment-86704 We've just created a page on Facebook (only today!) but have had our website running for a couple of months, with a Twitter account as well. I was thinking this evening about the Facebook ads and wondering about the cost. Targeting ads might work well for us (education & parenting services) Anyway, thanks for this - you've given me a good idea of how long (not very!) $150 will last! Conor We’ve just created a page on Facebook (only today!) but have had our website running for a couple of months, with a Twitter account as well. I was thinking this evening about the Facebook ads and wondering about the cost. Targeting ads might work well for us (education & parenting services) Anyway, thanks for this – you’ve given me a good idea of how long (not very!) $150 will last!

Conor

]]> By: alex http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-86425 alex Tue, 24 Nov 2009 00:33:11 +0000 http://www.planetjune.com/blog/?p=2159#comment-86425 Thx for the review, read the whole thing. I just did an add on facebook. Glad, i made the right choice by using CPM. Cheers, Alex Thx for the review, read the whole thing. I just did an add on facebook. Glad, i made the right choice by using CPM.

Cheers,
Alex

]]> By: nicky http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-85997 nicky Wed, 18 Nov 2009 04:55:49 +0000 http://www.planetjune.com/blog/?p=2159#comment-85997 Well just talking about it made me become a fan on your page! Well just talking about it made me become a fan on your page!

]]> By: Jessica http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-85879 Jessica Mon, 16 Nov 2009 15:41:29 +0000 http://www.planetjune.com/blog/?p=2159#comment-85879 Wow--thanks for not only taking the time to experiment with these ads but also to post such a thorough review of your experience! I have been wrestling with the marketing stuff for the past few months, wondering where I should spend my dollars, and the advice out there for small businesses doesn't always fit an indie craft business. So I always find it incredibly valuable when a peer shares this kind of information. Thanks for being so awesome! Wow–thanks for not only taking the time to experiment with these ads but also to post such a thorough review of your experience! I have been wrestling with the marketing stuff for the past few months, wondering where I should spend my dollars, and the advice out there for small businesses doesn’t always fit an indie craft business. So I always find it incredibly valuable when a peer shares this kind of information. Thanks for being so awesome!

]]> By: melissa http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-85775 melissa Sun, 15 Nov 2009 15:34:14 +0000 http://www.planetjune.com/blog/?p=2159#comment-85775 hi june! what a wonderful review of the process. thank you so much for taking the time to share it! xoxox melissa hi june!

what a wonderful review of the process. thank you so much for taking the time to share it!

xoxox
melissa

]]> By: Christy DeKoning http://www.planetjune.com/blog/review-facebook-advertising/comment-page-1/#comment-85774 Christy DeKoning Sun, 15 Nov 2009 14:40:32 +0000 http://www.planetjune.com/blog/?p=2159#comment-85774 Hi June - thank you for the detailed report! I, too, tried the advertising (using credits, as well) and found the same thing - lots of click-throughs but not much more. I didn't use it for a specific item, more for general advertising of my FB page, etc - it brought me some new fans, yes, but not much else that I could directly equate to the ads. Like you, I'm not inclined to spend my hard-earned money on the ads. I find my dollar goes further when I give it back to my clients in the form of "referral credits" instead. Hi June – thank you for the detailed report!
I, too, tried the advertising (using credits, as well) and found the same thing – lots of click-throughs but not much more. I didn’t use it for a specific item, more for general advertising of my FB page, etc – it brought me some new fans, yes, but not much else that I could directly equate to the ads.

Like you, I’m not inclined to spend my hard-earned money on the ads. I find my dollar goes further when I give it back to my clients in the form of “referral credits” instead.

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