PlanetJune by June Gilbank

Setting prices for amigurumi can be very tricky. I thought I’d offer some pointers that may help you to set reasonable prices if you want to sell the amigurumi you’ve crocheted.

As you may know, I allow people to sell items made from any of my patterns (provided they give me credit as the designer). As my time is more than filled with creating new designs, running my shop and blog, and providing assistance to my customers, I can’t accept crochet commissions any more, so I’ve started a list of people who sell PlanetJune-designed toys for people who want to buy finished PlanetJune items. If you sell items made from my patterns, have an online shop, and would like to be added to the list, please let me know!

Although the following post is geared towards online amigurumi sellers, there’s probably some value in reading it if you sell any kind of handmade goods. Read on for my pricing tips…

Common Handmade Pricing Strategies

Note: I’m ignoring consideration of profit above material and labour costs and the wholesale/retail price factor – these are outside the scope of this post, which isn’t aimed at people who want to sell their handmade work as a serious business, but for hobbyists who’d like to support their yarn- and pattern-buying habit while they enjoy their hobby, and maybe not fill their house to overflowing with all the amigurumi they’ve made!

Very simply, there are two general schools of thought for pricing handmade goods:

• Set prices based on an hourly ‘wage’ for yourself plus the costs of materials
• Set prices based on material costs multiplied by 3 (or some other number)

Now, neither of these strategies work at all well for amigurumi:

Hourly wage: Unless you can successfully market yourself as creating ‘art toys’, it’s very difficult to make any sales if you charge a decent hourly wage for everything you crochet. (And if you’re crocheting while you watch TV or chat, should you really be earning the same amount per hour as if you were giving 100% concentration to your task..?)

Costs x3: While this may be an appropriate figure for, e.g. a simple crocheted blanket with a repetitive stitch pattern, the material costs for making an amigurumi are miniscule (typically a fraction of a ball of yarn, a handful of stuffing, and a pair of safety eyes) and it can take just as long to make a toy that uses less than 1/2 a ball of yarn as to crochet a blanket that takes 5 or 6 balls, so the resulting price would be far too low if you use this formula for amigurumi.

So, as an amigurumi seller, you’re looking for some middle ground: a price that covers all your material costs and accounts for both the time taken and the complexity of the project (i.e. the concentration required to complete your item), but still gives you a number that your potential customers will find acceptable.

Know the Market

What do other people charge for similar items? Look at the other shops on my list and see what they charge. You should also look at other Etsy amigurumi sellers to get a broader picture.

Don’t try to beat their prices – it’s not a competition, and doing that will damage the market for both you and the other sellers! But do look critically at your work and theirs:

• If you think your items look as good as theirs, charge the same (or more, if you want).
• If you think yours are better, charge more (unless they have no sold items and you think that’s because their prices are unrealistically high).
• If yours look worse, why is that? Don’t charge less; instead look at this as an opportunity to improve your listings by either improving your crocheting and finishing skills, or by learning to take better photos, as applicable.

Your photos will make a huge difference in what sells and what doesn’t. Is there anything that makes your items more special than other amigurumi sellers? Something that may justify higher prices? Show that in your photos, if possible, but otherwise, make sure it’s clear from your item description. If your prices are the same and your photos are equally appealing, the description may also be the deciding factor for your customer.

If you’re just starting out with your shop, you may decide to start by pricing slightly lower than others, to help you gain some initial sales and positive feedback from customers, and then raise your prices a bit once you’re more established. Please don’t sell yourself too short though, by setting your prices far below what other comparable items sell for. If your items don’t sell as well as you’d hoped, there’s nothing stopping you from lowering your prices, or offering sales and discounts, at a later date.

Hidden costs of selling online

Note: I’m assuming the most common scenario: you’re selling in USD through Etsy, using PayPal to accept payment, but the general principles apply however you’re selling, although the exact fees and percentages will vary.

If you started out by selling items to friends and family, or at in-person craft shows, you may be tempted to price your online items the same way. But remember you’re paying 20c per listing (whether it sells or not) plus 3.5% (if it sells) to Etsy, and PayPal will take 30c plus 2.9% (or 3.9% from an overseas customer), so your online prices should be higher by that amount, at least.

e.g. on a $20 item you’ll pay:

$0.20 fixed fee to list the item on Etsy
$0.70 to Etsy when it sells (3.5% of $20)
$0.30 fixed fee to PayPal
$0.58 percentage to PayPal (2.9% of $20)

Those small costs start to add up: that’s a total of $1.78 that you’ve lost by selling the same online vs a cash in-person sale. So you should consider charging $22 instead of $20 for that item, to cover those costs, unless you want to accept that you’ll only receive the lower amount.

In general, the amount you need to add is:

Amount to raise prices by to cover PayPal and Etsy fees = $0.50 + 0.064 x (in-person sale price)

Notes: If you regularly sell to overseas customers, use 0.074 instead of 0.064 in the above calculation. This also assumes that your item sells within 4 months of listing, otherwise you’d need to pay an additional 20c to Etsy for relisting it.

Shipping costs

Do your shipping costs include all your costs? Aside from postage, are you buying a bubble mailer, a box, bubble wrap, tape, mailing labels…? Any of these add to your costs, and you should include them in your shipping charge (or raise all your item prices by that amount, if you want to make your shipping costs look more reasonable), or you’ll end up taking a loss each time you ship a package.

Also, remember that PayPal will take 2.9% of the price you’re paid for the shipping costs (e.g. that works out as 15c if you charge $5 for shipping), so, once you’ve worked out the cost of postage plus all your packing and shipping materials, you need to add the PayPal commission like this:

Shipping charge = 1.03 x (postage cost plus packaging materials cost)

Note: if you offer shipping to overseas customers, use 1.04 instead of 1.03 in the above calculation.

These little amounts add up, and you don’t want to end up paying for packaging materials out of your own pocket.

Underpricing: Warning Signs

• Are you selling items faster than you can replace them?
• Are you crocheting every spare minute of the day to keep your shop filled?
• Are your hands or wrists starting to hurt?
• Are you starting to wonder why you’re even doing this?

All these are signs that you need to raise your prices, if you want to keep selling what you’ve made. Yes, you’ll see less sales if you do that, but if you make the same amount of money while selling fewer items, you’ll find it easier to keep up with demand, to avoid giving yourself a repetitive stress injury, and to (hopefully) not lose your love of crochet – which, after all, is why you’re doing this in the first place, isn’t it?

Go Forth and Sell!

I hope this has given you some points to consider, whether you’re setting your prices for the first time, or considering updating your pricing scheme. It’s perfectly okay to crochet for friends and family for the cost of yarn and patterns (or for free), if that’s what you want to do, but do remember not to offer those same bargain prices to all your customers, or you’ll burn yourself out and your hobby will turn into slave labour! You’re worth more than that, but ultimately, only you can decide how much money you need to make in order for it to be worth your while to sell your handmade goods.

Good luck with your selling!

(Please send me your details if you’d like to be added to my list of sellers – see the bottom of the linked page for details – I hope it will send potential customers your way for items you’ve already crocheted, and/or generate custom order requests for you. I’m getting a lot of requests for cacti and succulents at the moment..!)

Do you have any tips to add to mine? Or good (or bad) experiences with selling amigurumi? Please share them in the comments below!

This past week has been amazing – the response to my succulents has been phenomenal (e.g. well over 600 pins on Pinterest; mentions on Craft, Neatorama and Cheezburger).

I hoped all my hard work designing these would pay off, but I didn’t expect them to outsell half my existing pattern catalogue within a week…

It’s Groundhog Day!

“He comes out. He looks around. He wrinkles up his little nose. He sees his shadow…”

…and that means we’re in for, what, 6 more weeks of baking hot summer? As (probably) the only groundhog in Africa, my little buddy is justifiably confused! (Note: that scrubby patch he’s sitting on is all that remains of my lawn…)

Happy Groundhog Day, everyone! I’m hoping we’ll have time to watch the movie tonight…

Review and Win contest

January’s ‘Review and Win’ winner is Linda U, with her Emperor Penguin Family review:

These patterns are a perfect combination, not only as a beautiful penguin family, but also for practicing colour changes. I recommend you start with the baby penguin, since it is only 2 colours to work with, then continue with the adult.

Congrats Linda – I’ll email you to find out which pattern you’d like as your prize

To be entered into this month’s draw for a free pattern of your choice, just write a review of any product in my shop – thank you!

February CALs

Get all lovey-dovey with crocheted hearts and flowers in the Valentine’s Crochet-Along, with my free (donationware) heart and rose patterns:

And/or come and work on your succulent garden together with everyone else and join the Plant-Along! We worked out that between the 8 cactus and 8 succulent patterns, there are 1820 possible combinations of “4 different plants in 1 pot” – I wonder how many of those we’ll see in the CAL?

I hope you’ll join us…

After a long break, it’s time to resurrect my PlanetJune Stories series, and hear from more of my wonderful customers. Today’s story is from Judy Carlson of Boulder, CO, who is one of a handful of people who has bought pretty much everything I’ve ever published! So let’s find out what she does with all those PlanetJune amigurumi patterns…

Here’s a little sampling of what Judy has made with my patterns… impressive, huh? How many do you recognise?! Read Judy’s story, and then I’ll show more of her photos at the end of the post!

Judy writes:

The first PlanetJune pattern that I ever used was her Basic Rose pattern. I crocheted a cake and wanted some roses for decoration and they were perfect!

Then I did a PlanetJune crochet-along project or two, but what really got me hooked on her patterns were her Cactus Collections: they are SO real looking and awesome! After that I have been NUTS for June’s patterns and now have almost all of them and have completed the majority of the patterns I own.

In addition to having really great patterns with easy to follow instructions and new techniques that result in nice crisp finished products with clean lines and incredible cuteness, she allows people to sell finished items as long as they credit her as the designer. Knowing this, in January 2011, I opened my Etsy shop, Judy’s Ami Shop.

Currently, everything I have in stock is made from PlanetJune patterns. I am having so much fun with my shop! I love getting orders, boxing them up, and taking them to the post office. I have had a husband order a Chinchilla for an anniversary gift for his wife, an Alpaca ordered for a wedding gift, and recently I got an order for a Guinea Pig to be a companion to a real Guinea Pig whose brother died. (My customer reports that her Guinea Pig likes his new crocheted buddy!) The furthest away that I’ve gotten an order is from Japan – where my fuzzy Red Fox now lives.

All the money I have made from my store has gone into buying new PlanetJune patterns, yarn, and supplies. I can only expect that my Etsy shop will continue to grow! But I don’t put everything I crochet up for sale; some go to friends and family for gifts. And sometimes I am tempted to close my shop, surround myself with all of the amis and say, “mine all mine!”, as I laugh maniacally! After crocheting the Aardvark pattern, I decided that this Aardvark was my Aardvark – I love him so. I look forward to seeing June’s pattern store continue to grow and see what she comes up with next!

I hope most of my customers realise by now that you, like Judy, are allowed to sell as many items as you want, made from my patterns, provided you credit me as the designer and don’t share the patterns themselves!

(I’ll blog in more detail about this later, but if you have an online shop where you sell items you’ve made from my patterns, you might like to add your shop details to my list of PlanetJune-designed toy sellers. I refer anyone who enquires about finished items to this list, so it’s a great way to get a little free promotion for your shop!)

And now let’s look at a few more of Judy’s crocheted creations:

Cactus Collection

Poison Dart Frog; Lion and Lioness

Thank you so much, Judy, for sharing your story and lovely photos with us! Please leave Judy a comment if you’ve enjoyed this post, or visit Judy’s Ami Shop if you’d like to buy one of her lovely (and familiar-looking!) creations.

Do you have a PlanetJune Story you’d like to share? I’d love to hear it! Please email your story to june@planetjune.com, together with one or more high quality photos showing what you’ve made from PlanetJune patterns. If I choose your story to feature here on the blog, I’ll send you your choice of pattern from my shop to say thank you!

For the first time ever (as far as I know) PayPal has taken the side of the seller in a dispute over the sale of a non-refundable digital item. This is a very encouraging step in the right direction on PayPal’s part, so I want to make as many digital sellers aware of it as possible!

Here’s the thing: PayPal offers a very nice Seller Protection package that covers sellers in the event of disputes or chargebacks. But, this Seller Protection only extends to sellers of tangible goods (i.e. items that can be shipped). PayPal’s user agreement specifies that items/transactions not eligible for PayPal Seller protection, include “Intangible items, including Digital Goods, and services.” So if you sell PDF files, eBooks, mp3 files, etc, there’s no Seller Protection for you.

Rules that govern the sale and refund of physical items cannot apply to digital items: there’s no way to ‘return’ a digital item in exchange for a refund. For that reason, most digital sellers state that all sales are final.

However, sometimes a buyer files a claim with PayPal that the item was not what was expected, usually because they didn’t read the item title or description, just looked at the picture and assumed they were buying a ridiculously inexpensive handcrafted item (with no shipping charges!) instead of a PDF file containing the instructions to make the item themselves…

In these cases, PayPal seems to invariably side with the buyer (in the case of everyone I’ve spoken to about it, at least). They remove the money from the seller’s account and refund it to the buyer, thus making a mockery of the seller’s ‘no refunds/all sales are final’ policy. In this situation, the seller has no comeback: the buyer has the pattern and their money back; the seller is left with nothing but bitterness. Has this happened to you? Please share your story in the comments! I’d love to know how prevalent this really is.

In early December, one of my Etsy customers neglected to read the title or description and asked for a refund after receiving the pattern. I referred the customer to my ‘final sale’ policy but they wouldn’t accept that and launched a “significantly not as described” dispute against me. It’s taken over a month for PayPal to resolve the case, during which time they withdrew the funds from my account, but today, they found in my favour and returned my money to me!

If you’re a digital seller, you may find yourself in the same situation, so here’s my advice:

1. Gather your evidence

Why is the buyer’s claim flawed? Make a list of facts (and figures, if possible) that support your side of the story.

Here’s mine. I ignored my main shop when gathering my figures, as this dispute was over an item in my Etsy shop, so adding sales numbers from my own shop would be misleading. In my Etsy shop (at the time of responding to the dispute):

• I only sell crochet patterns
• 2919 crochet patterns already sold
• 88 other copies of the same item already sold (all 88 using the same photos and description) with no other misunderstandings
• 100% positive feedback
• I state “CROCHET PATTERNS” (in capitals) in the item title and mention throughout the description that it’s a pattern that will be emailed as a PDF file
• My Etsy seller policies clearly state that I sell crochet patterns, not finished items, and that all sales are final
• The seller confirmation email from Etsy also states that the pattern will be emailed, giving the buyer the chance to contact me prior to my sending the patterns if they had made a mistake

Pretty solid evidence, I think, that “significantly not as described” was not something that can apply here!

2. Present your evidence

The key here is to be professional. Imagine you’re presenting evidence in a court case – the most compelling response is an objective account of the facts you’ve gathered.

You only get one chance to respond to PayPal, so make it count. Don’t hit ‘respond’ and begin typing directly within PayPal; compose your response in your text editor of choice, and save it. Then step away from the computer, do something else, and let yourself cool down.

When you look over it again, edit out any emotional phrases and any waffly bits, so it’s concise and to the point. Make sure you’ve included all the evidence that could count in your favour, and end with a short, clear conclusion. Read it over again, and only then paste it into the PayPal response box and submit it.

3. Wait…

It took over a month for the case to be resolved. During that time, I heard nothing more from PayPal, and I assumed the worst. Then, yesterday, I got the email:

We have concluded our investigation and have decided in your favor. The listing accurately described the item the buyer received. Any funds that may have been temporarily held have been returned to your account.

Victory! I don’t know if this is the start of a change of policy by PayPal, or my evidence was just too compelling for them to ignore, but please feel free to use my case as precedent if the same thing happens to you: PayPal case number PP-001-585-575-355 (or just share the link to this post).

Digital sellers are not a small minority group any more. Digital sales is a massive and fast-growing sector, as books and CDs are replaced by ebooks and mp3 downloads, and self-publishing becomes ever-more prevalent. PayPal would do well to look after their digital sellers; we’re making them a lot of money in commissions.

I hope that my victory this week is a sign of better things to come…

2012 is treating me well so far – I hope it’s going well for you too! I loved my holiday, but I’m enjoying getting back down to work just as much

Review and Win contest

December’s ‘Review and Win’ winner is Rianne d, with her Gift Boxes review:

I’m really happy with this pattern, it does exactly what the description says; it’s like magic how the box really stays square instead of rounding up like most one-piece in-the-round cubes! The instructions are easy to follow and all the special stitches are explained really well with a nice photo tutorial, I had no trouble at all with making the corners. And the end result looks pretty, of course.

Congrats Rianne – I’ll email you to find out which pattern you’d like as your prize

To be entered into this month’s draw for a free pattern of your choice, just write a review of any product in my shop – thank you!

January CAL

The AquaAmi Crochet-Along is in full swing – come and join in at the PlanetJune Ravelry group! I have loads of patterns for you to choose from:

Other News

After my month-long designing hiatus I feel newly inspired. I’m midway through an exciting, ambitious design to be released later this month, if all goes to plan. It’s great to get back to crocheting after such a long (although much needed) break, and I’m looking forward to having new designs and tutorials to share with you soon! Watch this space…

I’m quite happy to bid farewell to 2011: although I’ve had some amazing experiences over the past year, it’s also been the most bizarre and difficult year of my life. Trying to keep my business going while moving halfway around the world and coping with 6 months of illness has been a tremendous struggle, but now the transitional year is finally over and I’m welcoming a new start in 2012!

All things considered though, I don’t think I did too badly on the craft front this year:

In 2011:

• I published 22 new crochet patterns across my amigurumi and accessories ranges, as well as creating my annual ‘art’ project (my amigurumi Columbo, a tribute to Peter Falk).
• I continued to create high quality crochet video tutorials, and detailed, honest book reviews.
• I took an educational approach to a spate of copycat designs with my posts on inspiration vs copying and tips for aspiring designers.
• I started a monthly series of wildlife posts, which I don’t think is too tangential on a craft blog, as they demonstrate my passion for nature – the inspiration for most of my designs!
• PlanetJune Crochet-Alongs took on a whole new direction
  and are now being run directly from the PlanetJune Ravelry group, which has also blossomed into a fun and supportive crochet community. I hope to see it expand further over the coming year!

Now I’m living in Africa, my priorities and my lifestyle have been forced to change. I no longer have easy/inexpensive access to yarn and craft supplies, books, DVDs or video games; instead I have easy/inexpensive access to amazing wildlife, and temperatures that let me explore nature year-round. The time that I once spent on weekly shopping trips to Michaels, I can now spend sitting in my garden and noticing those little magical things like butterflies hatching and fast-as-lightning lizards darting along the walls.

White-Eye eating an orange on the feeder in our garden

It’s a simpler, less materialistic life, and I like that. And, I can (with some difficulty and/or generous friends) import yarn, books, etc, but no amount of money can buy the amazing experiences I can have here. During our Christmas ‘staycation’ we’ve seen wild antelope, tortoises, ostriches, seals, mongooses, and more, all within an hour or so of our house – an endless stream of inspiration for my future designs.

My resolution from last year was to “to figure out what’s really important to me and to be true to myself in the decisions I make” and, although I’m still working on that, I’ve definitely made progress this year. I’m more aware than ever that my biggest barrier is lack of time, and I need to keep examining where I want to take my business and make sure I leave enough time to actually have a life too!

I worked myself into the ground over the past few months, trying to build my business back up after the move and sickness, and trying to keep up with my own ideas and self-imposed deadlines. I’ve spent days and weeks holed up in my craft room trying desperately to get things finished and having little time for anything else, which was, in retrospect, both unhealthy and a little crazy. So I decided to take December off from designing, and try to catch up with other things in my business and really think about where I want to go from here. And we took 2 weeks off over Christmas for a much-needed break.

Amazing white sand beach at Cape Point

I’ve had a bit of an epiphany: although I do, of course, want to have financial success with PlanetJune, I’ve realised that money is not my motivator. Most of the things I enjoy are free or inexpensive, and having the time to do them is far more important to me than making more money. Doing things well is what I value: creating beautiful designs, making high-quality tutorials, learning new techniques, and improving my skills.

So, my resolution for 2012 is to work smarter, not harder. I need to slow down and enjoy life, not let it pass me by while I’m working non-stop. I want to invest time into things that will, in the long run, save me time in the technical and administrative sides of the business, leaving me with a larger proportion of time to spend on the creative and instructional sides, and having a life apart from my work.

Helping people (both customers and potential future customers) is something that’s important to me, so this will hopefully allow me to continue to do that without having to spend all my time answering emails. I’ve already started with an expanded FAQ and a bank of canned responses to common questions I receive by email, and I’ll continue to build on both of those so I’ll be able to spend less time on admin tasks in future.

We picked the most delicious cherries ever at Klondyke Cherry Farm

I have no idea what 2012 will bring for PlanetJune. I have so many ideas and plans that if I could split myself into 3 people I still wouldn’t have enough time to implement everything! But I’m not stressed about that; I actually feel calmer than I have in a long time. I have no deadlines, no commitments, no big events on the horizon, and that’s a huge relief. As you can see from my photos, we’ve had a lovely relaxing break (our first chance to relax in a year and a half) and now I’m looking forward to jumping back into work – I wonder if my new tranquillity will show in my 2012 designs..?

I know I’m very fortunate to be in a position where I can support myself (from wherever in the world I happen to be), but it wouldn’t be possible without your support, custom and friendship, so thank you for following me on my journey! I hope you’ll stick with me for the next chapter

Happy New Year – I hope you have a very happy and healthy 2012!

A quick newsy post today, with a new winner, a new name, and a new deal:

Review and Win contest

October’s ‘Review and Win’ winner is Holly M, with her Detail Stuffing Tool review:

I make a lot of stuffed toys (some crochet, some sewn) and this is the only stuffing tool I’ve ever tried that helps me get stuffing into those really small tubes/arms/legs/etc. A chore that used to take literally hours sometimes, now takes minutes with this little tool! I really can’t say enough about it – love love love it! Makes stuffing small limbs a breeze!

Congrats Holly! I’ll email you to find out which pattern you’d like as your prize

To be entered into this month’s draw for a free pattern of your choice, just write a review of any product in my shop – thank you!

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Renamed: Amigurumi Essentials Kit

I realised months ago that having a line of patterns called PlanetJune Accessories and a kit called Amigurumi Accessory Kit was potentially confusing, but it took a suggestion from the ever-helpful ladies (and gents?) in my Ravelry group to make me do something about it. We didn’t have much luck coming up for a replacement name for the PlanetJune Accessories line (as I didn’t want the name to limit the scope of future designs – I think accessories is a good catch-all for everything except graded garments and toys), so we voted on a new name for the Accessory Kit instead.

So, as from today, the item formerly know as Amigurumi Accessory Kit is reborn as the Amigurumi Essentials Kit!

The contents is unchanged; you’ll still get:

• 1 Detail Stuffing Tool
• 5 Stitch Markers
• 2 pairs black 6mm safety eyes with washers
• 2 pairs clear 8mm safety eyes with washers
• 2 pairs black 9mm safety eyes with washers
• 2 pairs clear 10mm safety eyes with washers
• 2 pairs black 12mm safety eyes with washers
• 2 pairs clear 15mm safety eyes with washers

If you do want to order one (or more) as Christmas gifts, please be aware that mail from South Africa takes about 2 weeks at the best of times, and I imagine it’ll get slower as we approach the holidays, so please don’t wait too long if you want to make sure you’ll receive your package in time for the big day.

* * *

PlanetJune Accessories Custom Set of 3 Patterns

I launched this a few weeks ago, but just realised that I forgot to announce it! Thanks to another suggestion from my amazing Ravelry group, I’ve launched a PlanetJune Accessories Custom Set multipack (following the successful model of my AmiDogs Custom Set): any 3 patterns of your choice from the PlanetJune Accessories line for a special price.

If you’re considering joining the November Accessories CAL, maybe this is the incentive you need to get started..?

Although it may not look like it from the new PlanetJune Accessories collection cover pictures, I had a really hard time getting those photos – it actually took 6 photoshoots to get enough decent photos to release the collection. That’s 6 sessions of dressing up nicely and doing my hair and makeup, and 6 sessions of getting strange looks as I posed, feeling like an idiot, in various locations near the river…

It’s spring here, not autumn, and if you look carefully you can see huge palms, giant cacti, and other unusual foliage in the background of my photos, which doesn’t exactly set the autumnal scene I had in mind… Plus my two winters in a row this year, together with months of being stuck in the house with my busted rib, has left me with an even paler than usual complexion (if that’s possible).

It’s a world away from the carefully controlled lighting and scenery I use for my amigurumi photos! For the whole time I was trying to get these pics, I was blessed with bright endless sunshine every day, which meant I was often either squinting in the sunlight, or hidden in deep shadow. When there were a few clouds, by the time I got dressed up and on location, the clouds had all mysteriously vanished. And the wind! The wind here is so strong that it has its own name (‘The Cape Doctor’, as it supposedly blows away all the pollution). My lacy scarves and shawls would not stay put, and my carefully-styled hair whipped across my face and into a mess within seconds.

I was about to throw out all the rejected photos (500+!), but I thought these few were a good demonstration of a tiny fraction of what I went through, so I made them into a little animation for you:

Hahaha! It’s a miracle I ever got any half-decent photos, with winds like this!

And by the way, for anyone who thinks you can’t block acrylic yarn, look at the drape of my shawl! Blocking works miracles on ALL yarn.

Don’t forget you only have until this Sunday to take advantage of the launch week discounts on the new PlanetJune Accessories collection (details in the previous post) – and thank you so much to everyone who’s already bought some (or all) of my new designs! I hope you’ll enjoy crocheting them as much as I enjoyed designing them, and a lot more than I enjoyed modelling for them

One year ago today, I launched my first PlanetJune Accessories collection. I designed my patterns to showcase what I consider to be the beauty and variety of crochet, and also as teaching tools, with full written instructions, technique explanations and tips, photos, illustrations, and charted stitch diagrams.

The customer feedback I’ve had has been so positive (check the reviews in my shop to see!) that I’ve been eager to find time to create another set of designs. Over the past couple of months, I’ve been working hard so that I’d be able to launch my second collection today, on the anniversary of the original launch. For the past couple of weeks I’ve been Accessories-obsessed, stressed to the eyeballs, with no time or energy to spend on anyone or anything else, just to try to get this collection ready to launch by the end of September.

Um, does that seem stupid to you too? Why am I torturing myself by working myself into the ground, just to meet an arbitrary deadline?!

You may not appreciate this (I didn’t, and I’ve been through it before, so I really should have remembered), but there’s a ridiculously large amount of work that goes into creating a collection of patterns when you do it all yourself. Designing, crocheting, pattern writing, testing, stitch diagram drawing, phototography, modelling, editing and layout – the list goes on, and every stage is time-consuming if you want to do it right and produce a high quality product. Then multiply it all by 5 or 6 and try to work on them all simultaneously without losing your mind….

This process has made me think seriously about the way I’m running my business. I have a lot of ideas, and a lot of things I want to create and accomplish. But there’s only one June, and only so many hours in the day. I set myself big goals and push myself far too hard to reach them – I don’t want to get sick again, or burn out.

So that’s why today’s post is to announce that I will not be releasing a new PJ Accessories collection today: I’m going to take a few more days and make sure I do justice to my new designs. I’m really excited about them, and I hope you’ll love them too!

Here’s a little taster of what you can expect:

Look out for the new PlanetJune Accessories collection, coming soon, with launch week discounts! If you want to make sure you don’t miss them, sign up for my newsletter – I’m going to hold back my September update so I’ll send out the newsletter, including the discount codes, as soon as the collection is ready.

And now, I think I’m going to stop working (for a few minutes, at least)

Have you entered my contest to win your choice of Vanna’s Choice yarns and a PlanetJune pattern? It’s open until Thursday – don’t forget to get your entry in!

I thought you might like to see my new photo studio and a glimpse behind the magic (ha!) that goes into my crochet pattern photos. Things have changed for the better since I last showed you my light tent setup and tutorial photography setup. My photo setup in Canada included 2 swing lamps and 2 goose-neck lamps (all with daylight bulbs) and my light tent:

Light tent in the good old days

It worked well, and I was happy with it. The only problem was when I made something too large to photograph in the light tent (e.g. Reepicheep, dinosaur group shots): then I had to fall back on the (thankfully) good natural light in my craft room and wait for a bright, overcast afternoon to give me the right conditions to shoot in daylight.

My new craft room has no natural light to speak of – our house is on one level, the windows are small, and there are trees right outside my window, so it’s dim inside on even the sunniest day. (I’m sure this will be a blessing in the heat of the South African summer!)

Pretty view, but dark interior

As I couldn’t bring my old lamps with me (wrong voltage), I had to sell them all before I left and buy everything again at this end. There’s no IKEA or equivalent here, and 4 lamps and 4 bulbs at South African prices was not an appealing prospect. I also couldn’t find those daylight-coloured bulbs anywhere…

All these factors made a perfect excuse to upgrade my setup and invest in some professional lighting. I found an excellent local photographic shop, Studio22, who helped me to find a pro lighting solution that was within my budget. I bought 2 light stands, 2 fluorescent lamp heads (each with 2 sockets), 4x38W daylight bulbs (expensive, but they should last for years), and 2 translucent white umbrellas.

The new setup

And oh, what a difference!

• I can light my static scenes with an even light without having to fiddle with 4 lamps to get them all into position.
• The bulbs are cool, so I can shoot for hours without raising the temperature in my room.
• Without the confines of my light tent, I can light anything that fits on my desk, at any time of day or night.
• I can set up to shoot a tutorial or video and light the scene much more easily and evenly (and without roasting under the hot lights!)

Of course, nothing is perfect: my craft room isn’t huge, and those umbrellas take up a lot of room! When I have it all assembled, I have to pick my way around them to reach the computer. And this desk is also my sewing table, so I have to get everything out of the way if I want to set up my sewing machine. It’s really not a big deal, though: to dismantle, I just furl the umbrellas and move the light stands (still set up and plugged in) and camera tripod to the corner of the room. When I next need a photo, it only takes a minute to set it all up again.

Setting the scene (that’s my camera in the foreground)

On the desk, I create my scene. In this case, I have:

• My handpainted ‘dappled forest’ backdrop, stuck to the wall with sticky tack. (I painted this backdrop for my AfricAmi set in 2008, and I’m so relieved it survived the move without the paint cracking.)
• A fabric ‘ground’
• Fake foliage courtesy of the dollar store (I really miss dollar stores for buying props!)
• And, of course, the star of the show – my Aardvark in this case

I complete the setup with my camera on a tripod in front of the desk. I use the remote control (toe-operated!) when I’m making tutorials or videos, sat behind the camera with my hands in view, and otherwise take photos the regular way.

Hopefully my pattern photos will now be so irresistible that the business will repay my equipment investment in no time!